Peer Pressure

Hey, everybody from my Digital Media class, are you still here? I wanted to let you know that I'm abandoning this blog to posterity, but hey look! I'm still writing other things over on my other blog, Mistakes Being Made, and it'd be awesome if you'd follow me over there. If you read my blog, I'll read yours! Although, your blog is still on my Google Reader, so to be honest I'll keep reading you even if you don't read me, but anyhow . . .

Your blogs were sometimes pretty darn entertaining, so I do hope you all keep on writing them (or that you go back to writing them after your end-of-semester hangovers wear off, at least). Also, I need some words to read over summer, and your blogs are cheaper than newspapers. Come on – all the cool kids are still blogging! (By which I mean, Eleni and Marie! Those guys rock.)

So how about it, Steph & Duncan & Shilpa & Susie & everyone else whom I won't mention because a list with too many items in it would probably be too long and unwieldy to make a readable sentence out of? You know that blogging is cool. You do want to be cool, don't you?

:)

(Not) The Last Post

My favourite quote (out of everything I've read on the web today):

Comma. You never want one of these anywhere near you [. . .] Every time you add a comma to the description of what you do, you suck a little bit more [. . .] Commas are for unfocused hacks.

The quote isn't quite so awesome in context – it's from an article about marketing, *ho-hum* – but what a line, huh? I dare you all to yell, "Commas are for unfocused hacks!" at a professional writer or editor, as soon as possible. Preferably during a job interview.

It's hard to believe this course is coming to an end already. I've been trying to think about what I should write about that would be fitting, in this final post, now that the course is almost over . . .

First, some trivia:

The most expensive word on Google is mesothelioma. If you want to buy a Google Ad that appears on searches for "mesothelioma", it'll cost you US$99.44 per click.

Secondly, Twitter:

It's a good and useful thing. Probably. I blogged about Twitter a while ago, but just yesterday I came across a really neat article about some ways that it might be worth your while. If you're curious about Twitter but still unsure (or if you're on Twitter already, but you have no idea what to do with it), try reading this.

Thirdly . . .

I like words. I like people. Blogging seems like a good compromise.

People often talk about the "dehumanising" effects of technology, but I don't really buy into that. I think the whole memesphere of the web is powered by people communicating with other people: it all feeds off the kick we get from exercising our empathy, from recognising differences and commonalities between ourselves and others. Jokes, stories, ideas. It's all good. (Mostly.)

Anyhow, I think it's something that we should feel good about. Sometimes people are awesome, and sometimes it's too easy to forget that.

(I think I read somewhere that happiness is "seven successful human interactions per day." I like that; it sounds achievable . . .)

Has this course changed the way you think about the internet? Have you enjoyed blogging?

I know I've enjoyed this blog. In fact, lately I've been neglecting my other blog to focus on this one instead (and to focus on my homework!) . . . but I'm looking forward to getting back to my old blog, soon. Blogging is fun and satisfying in a very unique way, I think.

When this course is over, will you keep blogging?

If you keep writing, I'll keep reading, I promise.

:)

–Tim

Wassup Turps

So, speaking of blogging (which we were – don't deny it), there's been an interesting blogstorm this week over the new endorsement guidelines enacted by America's Federal Trade Commission. (KEEP READING! I promise this gets less boring.)

The FTC's new rules are all about people endorsing products – you know what I mean:

The FTC's new guidelines are much stricter on disclosure than ever before: if you say something nice about a product but you're being compensated in any way, it's now clear that you need to admit this compensation up front, or face FTC investigation. As far as this applies to celebrity testimonials and advertorials, nobody seems to be complaining; stricter guidelines for that sort for thing are probably overdue.

BUT. What's got the blogosphere in a twist are the new applications of these rules to bloggers. The new rules appear to demand that from now on, any bloggers who (e.g.) say something nice about a product or service – whether they say this on a blog post, or in a comment thread, or by tweet – must fully disclose if they (e.g.) received that product for free.

(Concise summary of the specific rules here.)

When I first read about this, I thought it seemed fairly reasonable, but the issue is turning out to be more complex. For one thing, apparently none of this applies to official news organisations or "real" journalists, despite the fact that they receive mountains of free swag all the time. Double standards? Angry bloggers are angry.

I don't know enough about the legalities to fully understand all of this. (And it's the FTC of the USA, not of the world, so does any of this – even theoretically – apply to us?) Either way, it's clearly not a simple issue. Is it unfair to expect bloggers to always disclose that they've received free stuff? Are the rules are too vague, or too impractical, to enforce? Should "official" journalists always be disclosing their free swag, too? Is there a meaningful line between professional and casual comment – one that the general public can be reasonably expected to distinguish?

Or are some angry bloggers just unethical tools, afraid to admit that they're being paid to shill because they're worth more if it's a secret?

Bloggo My Oggo

Logic and evidence have their place, but let's be honest: articles are most fun when they're wildly, controversially opinionative. That might be why I enjoyed reading this article, which tries to list the qualities that make a good blog.

(btw, I found it via a Guy Kawasaki tweet – so I guess Twitter is useful after all, huh?)

Here's the list:

Merlin Mann's 9 Things To Do to Make a Good Blog (Paraphrased)

1. Have a personal voice

2. Show your obsessions

3. Show where your obsessions take you – the trail of attention, the evolution of your interests. Blogs are an ongoing narrative of this – a story!

4. Write in paragraphs: craft, not crap

5. Use style and format creatively

6. Be weird

7. Inspire – make other people want to start their own blog

8. Try harder

9. Know when to break your own rules

I think #3 might be the most interesting. I'd never quite thought of blogs as being like narratives in that way, before. It's a clever analysis, don't you think?

(Except for #7; it might be true, but it's not useful advice!)

Anyhow – listen up! Based on this list, I have a game for you. A game of death.

No, wait, not a game of death. This is the game: think about how many of these qualities your blog has. If you have 6 or more, you win! If you have all 9, you are lying. How many (& which) would you like to have?

(I'd be happy if I thought my own blog maybe had #1, #4, #6 and #8 so far, but I don't really know; either way, I'm sure I still need to try harder . . . )

Do you agree with the list? What qualities are truly important, do you think?

Something That Grabs Your Attention

An interesting, unusual statement. An elaboration, less unusual but possibly amusing. A longer sentence, a clarification; and a hook to keep you reading.

A clearer statement of what I'm actually talking about. A piece of information relating to this. However, a modification of this information; a complication. A subtle contradiction.

A less formal sentence, framing a more personal context. Consequences of a possibility. A modest disavowal of judgment. A more contentious statement or dubious piece of information, presented as an uncertain possibility.

Gesture towards a summary. A more definitive statement. Hint of personal opinion. Something intended to inspire you to leave a comment.

Pithy conclusion.

Assignment 1 - Evaluating Web Writing

Imagine a topic, and there will be a website for it. (This is a corollary of the infamous Rule 34.) The more popular the topic, the more numerous the websites; with movies as popular as they are, it's no surprise the web teems with movie websites of all kinds.

One of the most popular movie websites is Ain't It Cool News (AICN), which has been around for more than a decade. Of all the popular sites to survive since dialup days, AICN is rare in that it actually shows its age: minor tweaks aside, the design of the website has barely changed in ten years. The colour scheme and font choices are so old-fashioned that they've gone past 'daggy' and out the other side; they might now seem simply idiosyncratic, or quaint. But beyond cheesy browns and thick capitals lie more serious design flaws.

AICN's articles are categorised into only a few different sections, but the general organisation is inconsistent and confusing. Following the blue bar which heads every page on the site, articles fall under one of three basic categories: Reviews, which are reviews by site founder and 'HeadGeek' Harry Knowles; Coaxial, which includes all TV-related news and DVD release information; and Cool News, which is everything else. Under the Cool News category are posted rumours, news, interviews, reviews by people who aren't Knowles (a team of regular contributors, plus anonymous reports), miscellaneous spoilers (promo images and set reports, both official and leaked), and competitions. The site also posts articles focusing on comics, tabletop role-playing games, cinema in Australia, and anime. These are categorised as Cool News, too.

AICN's categorisation and structure could easily be improved. Modern websites commonly tag their articles with multiple keywords, which efficiently streamlines organisation and search. AICN does not: its three header categories are all that is. However, the site's actual homepage also lists new articles under a confusingly different set of headings. 'Harry's Reviews' corresponds to the Reviews category, 'Coaxial' is Coaxial, and 'Latest News' includes all new articles that aren't Coaxial (including Reviews). Cool News articles are posted again under more specific headings, too: 'Contests', 'DVDs', 'Comics', and 'Animation'. And there's a 'Top Stories' heading, too, but it's hard to say what classifies any particular story as 'Top'. If all this sounds confusing, that's because it is.

The homepage headings are useful in principle, but they only show the most recent articles. The headings aren't tags, so if you want to search for articles under a particular heading you simply can't; if an article is older than a month or so, you can't find it except in the all-encompassing Cool News archive, or via Google. It's long been asserted that readers need efficient devices to help them skim pages (e.g.), and you could argue that AICN's homepage is an adequate way to present constantly-updated information in a skimmable format: it's all headlines, all concise, all large clear type. However, as a sensible archive it fails terribly.

AICN's clumsy design extends to articles, too. Although it's long been asserted that webpages should use 'multiple signs' and include appropriate graphics (e.g.), a typical AICN review is a simple block of text. Although relevant images and videos are often embedded in news or rumour articles, they are almost never included in reviews. And while an article may mention dozens of linkworthy items, there are usually few or no links (aside from the author's email and Twitter). News and rumour articles will link to their primary sources if possible, but that's about it.

Some designers and theorists are wary of links, worrying that they 'disrupt the flow of content . . . inviting the user to leave your site' and warning web writers to avoid excessive linking. But in general, most recognise that links are a good thing (e.g.): links are well-liked by readers and are a key element of web life. Given this, is AICN's continued success an argument against the modern design principles that it flouts (i.e. links, images, clear organisation)? Or does it simply prove that content is more important than style?

In contrast to AICN, movie website Cinematical has a far more professional sheen. Cinematical is part of the Weblogs, Inc. blog network, and it may be this tangible connection to a commercial overlord that motivates its design and architecture. Certainly, Cinematical is more blatantly commercial than AICN: where AICN advertisements are few and unobtrusive, Cinematical employs multiple images in a way that is sometimes distracting. Cinematical also devotes significant space to advertising its blog network partners (although mostly at the bottom of pages, where it is relatively unobtrusive).

Cinematical's most obvious advantage over AICN is its organisation. Articles are tagged by keyword and arranged into logical category headings on the homepage, so they are always easy to find; the inbuilt search bar has multiple options, too. Cinematical's abundance of information and advertisements could easily render the site incomprehensible, and it does look 'busier' than AICN at first. But once actually using the site, it's soon evident that Cinematical is much better for clarity and ease of use.

Compared to AICN, a typical Cinematical article is also far more web-optimised. Articles consistently provide more links, every post includes at least one image, and there is a reasonable amount of multimedia content. The authorial tone is typically less gonzo and more professional (or 'journalistic') than AICN, but it still reads more like a blog than a newspaper. There are playful articles like 'Our Favorite Montages: Rocky IV' – the kind of fannish geekery that once would have been unthinkable from a serious news outlet, but is the blogosphere's bread and butter.

Cinematical and AICN are both relatively large and comprehensive sites, but many movie websites operate on a smaller scale. In Film Australia began as a site covering all movies, presumably with ambitions to match the larger sites, but it recently relaunched to focus wholly on Australian cinema. This is not surprising: there are already plenty of sites covering the world of cinema, and it can be difficult for a new site to compete against the entire Internet. In fact, it's statistically inevitable that web traffic will cluster around only a few key sites. If a site like AICN is the undisputed king of movie news, why would a reader go anywhere else? What surfer would defy their own bookmark? (This may be the ultimate secret of AICN's continued success, despite its old-fashioned design and confusing architecture.)

With In Film's new focus on Australian cinema, there's an immediate difference to the site. Without any emphasis on breaking Hollywood news and rumours, the tone becomes immediately more sedate and intellectual (or at least, 'not populist'). This may also be a consequence of the Australian focus, given that so many Australian films possess an 'artsy' and quasi-academic (dare one say, 'not populist') feel. The increased prevalence of retrospective articles enhances this mood, too; unlike AICN, there's no sense of immediacy or obsession with what's coming next.

In Film's site follows the same basic blog structure as Cinematical, although simplified. Articles are tagged by keyword, but in In Film's case it's a tagging that seems to miss the point. Reviews are tagged as 'Reviews' and nothing else, but they also include the heading 'Review:' as part of their title. Other categories follow this redundant pattern. And despite this simplicity, I noticed that at least one article had been wrongly tagged. Nevertheless: it may not be a very sophisticated system of categorisation, but at least it's clear.

A typical In Film article looks as if it was written with print in mind. There are practically no links in text, although articles do feature occasional multimedia content. Oddly, this apparent focus on text might contribute to In Film presenting a more 'respectable' sheen than Cinematical or AICN. It certainly feels more thoughtful and literate, language-wise; on the other hand, the aura of intellectual respectability may be due to visual cues as much as anything else. Note the sedate earth tones, the comforting slabs of serif text, the moderately-sized type.

In Film's more detached, intellectual tone may be its downfall. Popular blogs usually have a strong personal voice, and it's difficult to feel that coming through at In Film. The question of 'voice' in web writing is a difficult one; as some have noted, what sounds 'perfectly normal' in a traditional press editorial may sound 'distant and pontifical' when used in a blog. This is especially important because websites, far more so than traditional press, rely on interactions and contributions from their readers to survive.

It is easy to see a correlation between authorial tone and reader participation. The resolutely informal AICN has a vibrant message board culture, and many AICN articles acquire hundreds of comments; Cinematical and In Film, more formal and less personal than AICN, average only a few comments per article. It seems obvious that 'an informal and personal style of writing . . . invites interaction and sharing, the most powerful features of the web'. By resisting an overly personal tone, In Film resists audience collaboration; whether intentionally or not, it reinforces a more traditional model of authorial authority.

In an attempt to provoke the 'interaction and sharing' of its readers, most movie news websites straddle a fuzzy divide between 'fan site' and professional news. AICN started out as the former and is resisting a transition to the latter, despite its increasing importance in the media landscape. Cinematical is undeniably commercial, but it still attempts to maintain a fannish sense of enthusiasm and (relative) independence. Meanwhile, In Film attempts another model altogether: the non-commercial niche blog, building an audience through quality and focus. As the web evolves, time will tell which models are most viable. But the promise of the Internet is that viability only matters if you want it to. As long as fans want to talk about movies, there will be plenty of sites to do just that.

REFERENCES
Ain't It Cool News
Best Movie & Film Websites
Bowles, D. A. and D. L. Borden (2000) 'Editing for the Web' in Creative Editing. Belmont: Wadsworth
Buckmaster, L. The Buck Stops 'ere
Cinematical
Cinetology
Dube, J. (2003) 'Writing news online', Poynter.org
Dark Horizons
DuVergne Smith, N. (2003) 'Thoughts in progress on writing for the web', self-published at AOL
Heron, A. (2008) 'The Most Useful Movie Websites 2.0', FILMdetail
HitFix
In Film Australia
Internet Archive Wayback Machine
Kaplan, N. (2000) 'Literacy Beyond Books' in A. Herman and T. Swiss (eds) The World Wide Web and Contemporary Cultural Theory. New York and London: Routledge
Levine, R. et al. (1999) The Cluetrain Manifesto
Lynch, P. and Horton, S. (2008) Web Style Guide (3rd edition)
Morkes, J. and Nielsen, J. (1998) 'Applying Writing Guidelines to Web Pages', Useit.com
Nielsen, J. (1997) 'Concise, scannable and objective: how to write for the web', Useit.com
Nunberg, G. (2004) 'Blogging in the Global Lunchroom', UC Berkeley School of Information
Pajiba
Shirky, C. (2003) 'Power Laws, Weblogs, and Inequality', Networks, Economics and Culture (mailing list)
Sholin, R. (2009) 'Why we link: A brief rundown of the reasons your news organization needs to tie the Web together', Publishing2.0
Smashing Editorial (2008) '10 Principles Of Effective Web Design', Smashing Magazine
Urban Dictionary
US Department of Health and Human Services (2006) Research-Based Web Design & Usability Guidelines
Variety
Wallace, N. (1999) 'Web Writing for Many Interest Levels', e-gineer.com
Weblogs, Inc.
Wesch, M. (2009) 'Participatory Media Literacy: Why it matters', Digital Ethnography
Wikipedia

Self-Indulgence

This isn't a post about "Anonymous", the 4chan meme (although that is a fascinating story, so maybe I'll have to do that some other time)*. I want to write something now about being anonymous. I've been thinking about blog anonymity a lot lately, but I'm still really uncertain about it. Maybe writing will help me make up my mind. Maybe you can help me out in the comments.

First: I started a blog a while ago. I wasn't really sure what I wanted to do with it, but I thought it would be good opportunity (and excuse) to force myself to practise different ways of writing. Which is what it's actually been, more or less, I think. I posted as "Thoapsl" because in my mind, that stood for "think of a pseudonym later". (Yeah, I know, I know...)

BUT. As of Wednesday, I'm no longer anonymous: my blog now carries my actual name. So? Even before, it was possible for people to figure out my identity if they tried hard enough. But I'd always had a vague paranoia that without anonymity, I was more vulnerable; that I couldn't post anything without fear of it haunting me irl. Anonymity meant the freedom to relax.

That's what I thought my motivation was. But in fact I've always cared about what I post, anyway, whether anonymous or not. Thoapsl's reputation isn't my reputation, but it's a reputation that I care about. I've even gone out of my way not to swear online, mostly, despite the fact that my natural inclination is to swear like a m*therf*ck**g c**tf*xed tro**er.

So if it's not really about freedom, what's my real paranoia? Am I maybe worried about potential employers not hiring me, because of something on my blog that they don't like?

I know I'm definitely conflicted about angling for employment via my blog. I want my personal blogging to be for fun and random – I don't want to feel constrained by purpose. I definitely don't want to seem mercenary. But if someone actually emailed me tomorrow and said "Hey Tim, I read your blog and I would like to give you money for something" – that would be great, wouldn't it? And if there's nothing on my blog that would actually lose me a job – at least, any job worth having – then what's the worst that could happen?

Maybe I've talked myself into it. Maybe I'm still unsure. Either way I probably need to work on my blogger profile some more. (Maybe I'm just embarrassed that I don't have a real "occupation" to fill in on my profile, yet.)

Is anonymity worth it? Do you care about it, yourself? Would you (or do you?) blog anonymously, or under your real name? Best answer wins a prize.

*Hey, wait a minute! I just noticed, I am totally jumping on the mentioning-4chan-but-then-not-actually-talking-about-it-although-still-leaving-open-the-possibility-of-talking-about-it-later bandwagon. What a weird coincidence. Hat-tip to Carla!