I've resisted joining
Twitter for a long time because, you know,
Twitter? Only journalists, nerds and stupid celebrities (and their stalkers) use Twitter, everybody knows that! It's just a wank, right? Worse than
blogging, even. Forget about it.
That would probably be a dumb and unfair exaggeration, but that doesn't mean it's not a common reaction. It seems that because Twitter has gone from
what? to
it's everywhere! with such speed, a lot of people I know already feel that it's just not cool anymore. Of course back when it
was cool, hardly anyone was using it, so there was little point in signing up. But now that it's been
aggressively colonised by
mainstream celebrities, it's just
tragically unhip.
If you were born in the 1980s, you and your friends joined Facebook around 2007–08, right? That was the crucial year-without-parents that entrenched Facebook's social essentiality. And even if you've now changed your mind, even if you now openly despise Facebook, now it's too late! Because if you quit tomorrow, how will you get invited to parties? How will you flirt? How will you play Scrabble? Facebook today is like a mobile phone: it's so culturally pervasive that it's more of a hassle to avoid than it is to play along.
Twitter hasn't had Facebook's luxury of incubated hipster coolness. It has had a huge amount of press coverage and good buzz, but I have a weird suspicion that this might be due to two unusual factors:
1. Twitter is excellent for journalists. It's a 21st-century evolution of the
wire service, perfect for concise bulletins and constant updates. And if a whole bunch of journalists are suddenly using a new technology, it makes sense they're going to be interested enough to write a whole bunch of articles about it – even if these journalists are actually an unusual minority, compared to everyone else.*
Of course, I could well be wrong about this. I live in a social bubble of my own. Most people I know don't really dig Twitter, but "most people I know" is not a meaningful demographic – everything I've said here could easily be way off. And yet,
recent data indicates that I might be right: it turns out that
most Twitter users are older professionals, while twentysomethings are definitely in the minority. But is this the way Twitter is going to stay, or will the demographic suddenly broaden after it passes the tipping point (as recently happened with Facebook)? And so what if it does, and so what if it doesn't?
Because yesterday, my housemate joined. Which meant that I suddenly had a total of two close friends on Twitter. If that's all it takes to convince me to join, maybe Twitter really is the future. I honestly don't know.
Answer me, people: is Twitter cool?
And, either way: so what?
*
This is only a hypothesis, unfortunately: I've been able to find some data on Twitter demographics, but nothing that talks quantitatively about journalists. So this hunch of mine may be, in fact, complete crap.